You can’t buy anything without anchoring

SOMETIMES, I lose a consulting contract because people think I have an unreasonable professional fee. But what’s reasonable? Prospects reject my price without fully understanding the logic of my socialized pricing scheme. If you belong to a multinational corporation, my fee goes a bit near the ceiling. If you’re in a medium-sized organization, your investment goes in the middle range.

However, if you’re a small business, the price goes down to the basement level. If you’re a nonprofit or bankrupt, then you can get my services for free. No ifs, no buts. No severe conditions except for the latest corporate income tax return. There’s more; I’m also offering a result-based training and consulting program.