Wingify: SaaS Firm Wingify Expands into Asia Pacific and Latin America
The firm is the creator of VWO, a global experiential platform.
Thanks to the introduction of technology in Southeast Asia, VWO revenues from the region have increased by almost 70% over the past two years.
The company also recorded a 55 percent increase in revenue from APAC over the past three years.
While the US, Canada, Europe, Australia, Germany, the Netherlands are some of the top markets for the company, the Asia-Pacific region is the fastest growing thanks to the rapid digitalization caused by the pandemic.
Tech hiring in new regions will focus on Front End/Javascript, Back End, Full Stack, Software Quality Testing, Mobile Apps, and UI.
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“We are already well established in markets such as the US, Europe and Canada. With the acceleration of digitalization in markets such as Asia Pacific and Latin America, we are seeing exponential growth in demand for AB testing in industries such as e-commerce, media, retail, software, travel. We expect additional 30% growth in these markets by FY24,” said Sparsh Gupta, co-founder and CEO of Wingify. In July 2020, the company moved to full remote work, which will allow it to hire employees from anywhere.
Last year, the workforce grew by 60%, bringing the total number of employees to close to 400 in 65 cities in India and six regions around the world.
Last year, the firm completed the recruitment of a director for Europe and Latin America to drive growth and regional expansion. The company is currently looking for sales leaders and customers for its global presence.
With ARR of $30 million and EBITDA above 30%, the SaaS firm has focused on deepening its presence in the SMB segment and is seeing a 3x jump in customers within one month of the launch of their new VWO starter test plan. .