willow tv: International Cricket Council signs deal with Willow TV to broadcast in US and Canada
The ICC statement said the new deal is a continuation of the successful partnership between ICC and Willow TV that has been in place since 2016.
ICC added that Willow TV provides broad coverage across multiple platforms, bringing cricket to a growing number of fans in the US and Canada, home to approximately 30 million cricket fans.
Vice President, Times Internet Satyan Ghajwani said: “Willow TV has long been the home of cricket in North America. World Cups since 2015, we are happy to continue our cooperation until the end of 2027. We remain focused on delivering the best cricket consumption experience across all devices and platforms, as well as sharing some of the most exciting and powerful experiences in the coming years. “
Willow TV, prime minister broadcaster of cricket in the region for nearly 20 years, available to over 70 million households. In addition to Willow TV, fans will also be able to digitally access ICC cricket at willow.tv, which is available on multiple devices.
TOI.com and Cricbuzz will provide fans with more footage of major ICC events, including digital clips, thanks to its incredible coverage of cricket fans in the US and Canada.