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In-Game Music Players : roblox 2

Universal Music Group (UMG) and Republic Records are launching Boombox, which represents a significant advancement in monetizing music and fandom within the gaming community. Boombox is a cutting-edge, ad-supported portable music player integrated directly into the Roblox platform. It allows players to listen to music seamlessly while immersed in their gaming experiences. Boombox’s initial rollout

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Digital Haircare Activations : Amika’s Roblox debut

Amika’s Roblox debut marks a virtual milestone for the brand, introducing a groundbreaking venture into the ‘amikaverse’ and reshaping audience engagement. In this virtual realm, players become immersed in a unique brand experience, learning about products, crafting their digital items, and partaking in exclusive challenges and games. Players select a ‘bestie’ character to serve as

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Roblox x Lamborghini Lanzador Lab

The Roblox x Lamborghini Lanzador Lab: The Official Design and Drive Experience has been created by the iconic Italian automotive brand as a virtual experience for fans of all ages to try out. The experience allows players to visit a virtual version of the Automobili Lamborghini Museum before taking time to design and customize a

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Playful Entrepreneurial Metaverses : e.l.f. UP! on Roblox

Tons of beauty brands are flocking to the metaverse to offer immersive experiences in virtual reality and e.l.f. Cosmetics and e.l.f. SKIN are introducing e.l.f. UP! on Roblox to help Gen Z and Gen Alpha build valuable skills to bring to the workforce. This experience focused on boosting entrepreneurial skills has players create and customize

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Conversational Game Assistants : Roblox 1

Roblox is set to unveil a suite of AI-powered features tailored to the realm of game development. First in the lineup is the ‘Roblox Assistant,’ a technological augmentation aimed at streamlining the game creation process for its users. This feature allows gamers to eliminate mundane tasks and focus on more thrilling aspects of the game.

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Ronald McDonald’s house in Roblox

Ronald McDonald’s Roblox House is a creative virtual space designed with kids to provide a sense of escape for those who need it most. Ronald McDonald Houses in Sweden has worked with advertising agency NORD DDB and game development company Karta to launch a digital home on Roblox, a virtual place where sick children can

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