Entretenimiento

Social Media Influencers: The government issues brand endorsement guidelines for social media influencers.

Department of Consumer Affairs on Monday, detailed instructions for social media and virtual influencers as well as celebrities whose purpose is to ensure that such persons do not mislead their audience by advertising products or services. Guidelines entitled “Know-how of approvals” have also been prepared to ensure that approvals carried out by such persons are

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Entretenimiento

Coca-Cola returns Coke Studio to promote the brand

New Delhi: beverage manufacturer Coca Colawhich returns its global music property Cox Studio in India, after an eight-year hiatus and rebranding as Coke Studio Bharat ahead of peak summer, is betting on a “cultural connection” to promote the Coke brand in India. “This is a long-term strategy to penetrate every region of India. It is

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