Sony Pictures Networks India rebrands channel portfolio to fit Sony’s global spirit

Sony Pictures Networks India (SPNI) has rebranded all of its network channels to better align with the global ethos of the Japanese conglomerate, the company said in a statement on Monday. According to NP SinghManaging Director and CEO, SPNI“The strength of the Sony brand and its values ​​have guided our work ethic so far, and this is also reflected in our brand architecture today.”

“The work we started three years ago is now crowned with success. We are building a powerful unified entertainment conglomerate with broader appeal by refocusing our existing channel portfolio in its newest form,” he added.

Sony networks exist at the intersection of technology and entertainment, and the logos reflect this. The new signature colors are energetic, inspiring and remind us of the vibrant spectrum of light.

“The curve in the logo comes from the Sony-S pivot and the dominant background is synonymous with the Sony brand. With this unified shape and the associative play of colors, Sony has created a visual thread that connects Sony’s diverse family of networks and reflects a 360-degree entertainment experience,” the statement said.