Social media influencers, such as those on YouTube and Instagram, will be in contention for the awards as well, the sources said.
Elevate Your Tech Prowess with High-Value Skill Courses
|MIT Technology Leadership and Innovation
|IIML Executive Programme in FinTech, Banking & Applied Risk Management
|IITD Certificate Programme in Data Science & Machine Learning
One of the categories will be for those who have helped spread the country’s soft power and culture internationally, they added.
Other categories may include “green champions”, “swachhta ambassadors”, “agro creators” and “tech creators”, the sources said.
Discover the stories of your interest
They said the awards will be on the lines of the national film awards, which recognise films in different languages and categories.