Kaizer Chiefs pulls out of Nike, rekindles relationship with Kappa



The Kaizer Chiefs found a new technical sponsor in Kappa, and their relationship with Nike ended the following June.

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Amahoshi announced a five-year partnership with Kappa on Thursday afternoon.

“It was an iconic partnership that revolutionized South African football in the early 90s,” the club said in a statement.

“And now Kaizer Chiefs and Italian sportswear giant Kappa have reunited. Under the landmark agreement, Kappa becomes the Chiefs’ official technical sponsor and licensing partner from the 2023/24 season for an initial period of five years.

“Today, an agreement was signed in Italy to reunite two of football’s leading brands, rekindling a relationship that first began in 1989 during seven glorious years full of trophies and an unforgettable journey into football fashion.”

Amakhosi Marketing Director Jessica Motaung expressed her admiration for this new partnership.

“We are delighted to be teaming up again with Kappa, the brand with which the Kaizer Chiefs set new records and established themselves as trendsetters in African football in the early 1990s.

“Kappa, like the Kaizer Chiefs, is a unique style and class brand and one of the key players in the global football equipment market.

“Kappa has worked with some of the world’s top football clubs over the years, as well as a number of local teams.

“This deal is not only an acknowledgment of our past, but also an exciting leap into the future for the club.”

Kappa South Africa Chief Executive Michael Joseph says: “Signing this partnership with Kaizer Chiefs has been our company’s goal ever since we revived the Kappa brand in South Africa in 2010.

“This partnership fits perfectly with our ambition and ongoing goals to make Kappa the biggest sports brand in Africa.

“We are thrilled to be partnering again with a club like the Kaizer Chiefs, whose passion and drive is in every way our brand.”