“I always encourage my team to be creative and curious. I want them to think outside the box and express their thoughts without fear. And for that, I give them credit, no matter how big their contribution.”
ENTERING into TV production nine months ago with Makers Mind Media Production was not exactly a daunting move for the company’s CEO, Ivy Ataya.
Since 2003 he has been engaged in production and creative industry.
“I worked as a sales and marketing producer for a lifestyle blocking television show and freelanced for various advertising companies doing sales and marketing,” Ataya said. “I have also organized events and concerts for both small and large companies.
“The reason I decided to start my own TV production and events company was because of my passion for creating something really exciting – a TV show that will have a positive impact on people’s lives.”
In March, Ataya successfully launched the program “Negosyo Goals”, which is now broadcast on the ALLTV network. “The idea behind the program was to show the resilience of Filipinos, especially those who have survived the pandemic,” she said.
“I think it’s extremely important to single out people who can help others learn how to fish, figuratively speaking. That was the message I wanted to convey through the TV show.”
Makers Mind Media Production also handles PR consulting, event management and talent management.
“I have always been a creative person, but creativity can only flourish when it is shared on a platform that allows people to use, see, interact and share it.”
Ataya embraced the new normal and even founded Spades Security Training Center Inc. in the midst of a pandemic to meet the high demand for security guards.
“Guards have played a critical role on the front lines during the pandemic,” Ataya said.
“After the establishment of the training center, I sold my share to my sister, who runs it in practice. However, my passion is still in the creative and production aspects.”
One of the difficulties Ataya faced in TV production was trying to find producers who really understood the business and believed in her show.
“Getting big sponsors has also been a challenge as the competition is fierce and requires an established track record before gaining their support,” she explained.
“However, I understand the need to demonstrate value before gaining their trust.”
She added: “Another hurdle was working on subjects or topics that didn’t interest me. It was more tiring to work on something that didn’t interest me than to pursue my passion for free.
“So, these days, I always encourage my team to be creative and curious. I want them to think outside the box and express themselves without fear. And for that, I give them credit, no matter how big their contribution. .”
Ataya’s free time is devoted to her two sons, and this is non-negotiable.
“Once my work is done, I go home to spend time with them,” she said.
“I miss them every day, even when I’m away from home.
“As a mother of two beautiful boys, I always make time for both of them. I cook for them as much as I can and we eat together as much as possible. Some of my hobbies also include drawing and cooking. house cleaning! Yes, I love it.
“My personal endeavor is Maker’s Mind Media Production. This is what I put my heart and soul into. This is a personal goal. My children support me because they see how fulfilling TV production is for me.”
Ataya often travels for work.
“Recently I was filming in La Union and Baguio,” she said. “However, before the virus destroyed everything three years ago, I spent Christmas and Easter in Lebanon with my family.”
The second child in a family of five, Ataya is proud of her parents who worked very hard to raise them.
“I enjoyed taking care of my brothers and sisters,” she said. “My childhood was wonderful, though difficult. I have great memories.”
She received her Bachelor of Arts in Mass Communication from the University of the Philippines for Women.
“Honesty and a sense of purpose are critical to maintaining customer relationships,” Ataya said.
“I am sincere and honest in everything with which I communicate with them. I never promise too much, but I always push myself to the limit. I build relationships based on honesty and openness.
“Sometimes clients may feel they need more from our services than they need, and I respectfully offer alternatives. I never confuse my clients because I appreciate the trust they place in me. Building strong relationships is my main goal, and I give it priority. over monetary gain.
Ataya’s children and her mother are her heroes, inspiring her in many ways.
“However, I consider myself a role model,” she said.
“I strongly believe in looking at yourself, as it requires self-accountability and self-respect.
“In a world where loyalty and honesty can sometimes be underestimated, I value them highly. In particular, honesty is a deep form of respect that I deeply value and strive to embody in every aspect of my life.”
Moments with family or close friends are a way for Ataya to unwind and spend time with his loved ones.
“I like to gather friends at home for dinner and drinks,” she said. “And sometimes, on occasion, a trip to the beach. My family and I also love to travel, go grocery shopping and especially meet up at my mom’s house to enjoy all of our favorite meals she cooks. She loves to spoil us on weekends. .”
Ataya plays ping-pong on weekends or when he has time.
“I’m very good at ping-pong and I’ve played varsity tournaments,” she said. “I also play tennis, volleyball and swim. [to be a] director of photography.”
Ataya is a morning person, she starts her day as early as 6 am.
“My daily routine includes breakfast at my mom’s house and indulge in relaxing massages from time to time,” she said.
“I spend my weekends with the kids running errands at the mall and then enjoying my mom’s meals at her house. On Fridays, if I’m not too tired, I like to go out with friends or just relax at home.
When she is with her loved ones, Ataya hardly talks about work-related matters.
“Because I don’t want them to worry,” she said. “I only share good news. However, if I ever need their support, they will always be there. Although my mom, in particular, tends to find out about things a little later, I appreciate her advice and reminders, not specific advice.
“She understands that I am a welcoming person, but she also knows the importance of setting hard boundaries when necessary. That’s why she doesn’t worry too much about me. requirements for team management, customer service and talent development.
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What makes you angry?
Dishonesty, lies and questionable people piss me off. I can’t stand any form of dishonesty.
What makes you laugh the most?
I consider myself a real comedian. I make everyone laugh, including myself. I like to laugh at my own jokes and bring joy to others.
What would you do if you won the lottery?
I would buy a house abroad and a beach house for my mother. I would also invest in several properties for my children’s future.
If you could share a meal with anyone, living or dead, who would it be?
I would like to share a meal with President Ferdinand Marcos Jr. and President Rodrigo Duterte. Their personalities are wonderful. They are both known for their fearless approach, but I believe they have a compassionate side when it comes to the people they serve.
What was the last book you read?
“Strong Mothers, Strong Sons” by Meg Meeker
What will you never do again?
I will never be financially dependent again. It is extremely important to be financially independent because you should always strive for what is best for you. Self love is the most important thing and I believe it is something that everyone should prioritize.