festive season sale: Gig workers’ earnings surged 48% during festive season: PickMyWork

PickMyWork, a gig platform that assists digital businesses in acquiring end users (individual users and merchants), reported a jump in the earnings of its gig workers during the festive season.

The startup saw a 48% increase in the overall income of its dedicated gig workforce, as compared to the same period in 2022.

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“PickMyWork has witnessed an impressive 160% surge in the number of partners enjoying higher monthly earnings,” it said in a statement, adding that the number of active female partners on the platform grew 105% in one year.

Founded in 2019, PickMyWork operates on a pay-per-task model. The platform sources, trains, and manages agents, who act as intermediaries between the company’s internet products and potential customers.

“We remain committed to creating more opportunities and fostering financial empowerment to our gig workers and partners,” said Vidyarthi Baddireddy, cofounder and CEO, PickMyWork.

The hiring of gig workers zoomed across sectors during the ongoing festival season as businesses began opening up.

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Over 2.5 million jobs are expected to be created in the festive months of October, November and December, as per a Festive Season Insights report by BetterPlace, a full-stack workforce management SaaS platform.

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