BlackBerry Trailer Released: The film chronicles the rise and fall of the world’s first smartphone

The trailer for “BlackBerry”, the “true story” about the rise and fall of the world’s first smartphone, has been released.

Labeled as a comedy-drama, BlackBerry stars Glenn Howerton, best known for his role in It’s Always Sunny in Philadelphia, and Jay Baruchel.

The trailer begins in 1996, when co-founders Mike Lazaridis (played by Baruchel) and Douglas Fregin (played by Matt Johnson) pitch the idea of ​​a mobile phone and email combo to investor Jim Balsillie (played by Howerton).

The device will operate on a free wireless signal throughout North America, which Fregin likens to “power” in a movie that hits theaters on May 12.

The story follows their relationship, the release of the first Blackberry, legal disputes, and the smartphone giant’s loss of market dominance to Apple and Samsung.

The trailer for

The trailer for “BlackBerry”, the “true story” about the rise and fall of the world’s first smartphone, has been released. The film will be released in the US on May 14.

“The company that toppled the world’s giants before succumbing to the ruthless competitive forces of Silicon Valley,” reads the IMDB storyline description.

“This is no ordinary story of modern business failures due to fraud and greed.

“The rise and fall of BlackBerry shows the dangerous pace at which innovators are racing down the information superhighway.”

The film was directed by Matt Johnson, who also stars in it, and co-written with producer Matthew Miller.

“BlackBerry was a status symbol in the early 2000s, and in the early days of social media, it made you part of the group,” Johnson said in a statement.

“BBM perfectly captured the fact that you can’t talk to someone in BBM if you both don’t have a Blackberry, it opened up a new way to communicate, much earlier than Instagram DMs or Snapchat.”

Toronto residents detail the unique Canadian story of the world’s first smartphone, built by Research In Motion (RIM).

RIM was founded in 1984 by Lazaridis and Fregin when they were students at the University of Toronto.

The trailer begins in 1996, when co-founders Mike Lazaridis (played by Jay Baruchel) and Douglas Fregin (played by Matt Johnson) pitch an investor the idea of ​​a combination of mobile phone and email.

The trailer begins in 1996, when co-founders Mike Lazaridis (played by Jay Baruchel) and Douglas Fregin (played by Matt Johnson) pitch an investor the idea of ​​a combination of mobile phone and email.

Jim Balsillie (played by Glenn Howerton) invests in the company and it starts to grow.

Jim Balsillie (played by Glenn Howerton) invests in the company and it starts to grow.

“A tale of a Canadian company’s modest but chaotic rise to market dominance is a darkly comedic tale of the tragic history of a Canadian company that revolutionized the way we communicate before quickly becoming obsolete,” says production company Elevation Pictures.

The trailer opens with the co-founders squealing in the diner’s parking lot, arriving late for a meeting with Balsillie, a potential RIM investor.

“Okay, imagine a mobile phone and email in one device,” suggests Fregin Balsillie.

“There’s a free wireless Internet signal all over North America, and no one has figured out how to use it.”

From there, the trailer begins, showing the prototype development of the first BlackBerry phone, released in 1999, a two-way pager with a keypad.

Phones quickly added a “push email” that came as it was sent.

This service was almost unique – other early smartphones tended to only collect email when the user pressed a button.

BlackBerry became popular among business IT departments because email was secure and managed remotely.

And the company exploded from there.

The story follows their relationship, the release of the first Blackberry, legal disputes, and the smartphone giant's loss of market dominance to Apple and Samsung.

The story follows their relationship, the release of the first Blackberry, legal disputes, and the smartphone giant’s loss of market dominance to Apple and Samsung.

In 2002, Lazaridis and Fregin launched the company's first smartphone, which became an instant indispensable technology in the business world shortly after

In 2002, Lazaridis and Fregin launched the company’s first smartphone, which became an instant indispensable technology in the business world shortly after

In 2002, Lazaridis and Fregin released the company’s first smartphone, which instantly became a must-have technology in the business world shortly after it became available to the general public.

BlackBerry Messenger, also known as BBM, was the most popular messaging app of the time, captivating the public with a new form of communication.

“Overnight, three men seem to have revolutionized the way people work, socialize and socialize,” according to Elevation Pictures.

“Celebrities, politicians and businessmen are now addicted to their Blackberries.”

Consumer phones included the thin BlackBerry Pearl and the ill-fated touchscreen, Storm phones, and Pay-as-you-Go phones.

In 2009, Fortune magazine named RIM the fastest growing company in the world.

“The company’s value has skyrocketed, but within a few years, questionable business relationships, personal grudges and, perhaps most dangerously, the iPhone threaten the company’s incredible success,” Elevation Pictures said.

Rims The phones couldn’t keep up with the app-laden approach of competitors iOS and Android, and market share plummeted as the more versatile iPhone and Android phones became consumer favorites.

By November 2012, BlackBerry’s US market share had fallen to 7.3%, with Google and Apple holding 53.7% and 35% shares. Investopedia reports.

Despite declining sales in the US, the company continued to be successful globally, reporting 77 million users worldwide in the last quarter of 2012.

However, the company was still struggling in the US, forcing Balsillie and Lazaridis to step down from their positions as co-CEOs and co-chairs.

Fregin served as Vice President of Operations until his retirement in 2007.

In 2014, BlackBerry posted an $84 million loss in the first quarter, followed by a 30 percent loss. a decrease in the share price the day after the announcement

Two years later, BlackBerry lost its dominance of the mobile device market, with only 23 million users remaining, down from 85 million users in 2013.

And that was the last time the company produced its smartphones.

As of March 2023, BlackBerry is valued at $2.16 billion.

The film is an adaptation of the best-selling book Lost Signal: The Untold Story of the Incredible Rise and Spectacular Fall of the Blackberry by Canadian journalists Jackie McNish, formerly of the Wall Street Journal, and Sean Silkoff of the Globe & Mail.

“It’s funny that the movie is based on a book called The Rise and Fall of Blackberry,” Miller, the film’s co-writer, said in a statement released by the film’s Canadian distributor Elevation Pictures.

“Because for me this is a huge success story. I know people see them as a bit of a joke because of their quick fall, but they also had a meteoric rise.

“The Blackberry is one of the best devices Canada is capable of.”